Digital transformation: An opportunity to reinvent ourselves.

As in many other industries, the construction sector is being impacted by digitalization and new technologies. In recent years, the development of digitalization in processes and advanced data analysis have meant companies need to adapt to a new work environment. On the other hand, the COVID-19 crisis has accelerated this process, both in mitigating labour restrictions and advancing new forms of work.

What is digital transformation?

Digital transformation is the integration of digital technology into all areas of a business and requires fundamental changes in the field of technology, culture, operations and value delivery. To make the best use of emerging technologies, companies must reinvent themselves and radically transform all their processes and models. It also involves shedding legacy technology, which can be costly to maintain, and modifying corporate culture in order to support the progress brought about by digital transformation. Companies that are open to change and which adapt to a new more agile model will more likely obtain greater corporate success.

Adapting to customers’ new needs and offering a quality solution is one of the main goals of digital transformation.

Why opt for digital transformation?

As a result of the great technological advances we are experiencing, companies are replacing their traditional interactions with digital experiences. Transformation frequently occurs, not because companies choose to transform, but because if they fail to adapt to the new needs demanded by customers and offer a quality solution, organizations seem destined to failure.

On the other hand, those that are open to the changing environment and adapt to a more agile model are more likely to have greater success. This is because digital transformation basically consists of taking into account all aspects of a company, and figuring out how to update them so they evolve in step with technology.

Digitalization offers the following advantages:

  • Improve processes: new technology implementation allows for the automation of simpler processes and the elimination of intermediaries in more complex ones. This allows the company to increase its agility and use its human capital more efficiently.
  • Discover new services: through emerging technologies, new ways of business can arise. It is important to identify such opportunities and take action.
  • Create more personalized and engaging experiences for customers: today’s customers are very demanding and expect companies to listen to them and meet their specific needs. Technology has evolved to adapt to this specific objective.

To make the most of digital data, it is necessary to adopt technologies as they become available, try them out, and use the results obtained to adapt better and look to the future. Although incorporating technology can be very costly, the reward can be much greater.

It is undeniable that companies, employees and consumers have changed the way they act. The customer seeks to be more connected, interact more and trust the brand enhancing loyalty. Therefore, employees and companies change technologically and culturally to adapt to new customer demands.

Digital transformation has to do with the value of services, improving the business model, innovation, differentiation and strengths.

How to develop a digital transformation plan

A series of steps must be taken to develop a digital transformation plan to completely transform the company so it can achieve all its objectives.

In the analysis stage, an X-ray is made of the company in order to know the actual status from which an action plan will emerge towards the objective proposed by the digital transformation.

In the action stage, the objectives that will lead to the specific actions to be implemented and monitored are set out. Do not hesitate to seek professional help to ensure the success of your investment.

The industry, therefore, is entering the Fourth Industrial Revolution, so technologies 4.0 such as Data Analysis, Artificial Intelligence (AI), the Internet of Things (IoT) and Digital Twin are the main core in CEMOSA’s digital transformation plan.

CEMOSA’s Digital Transformation

At a strategic level, CEMOSA is positioned in R&D projects such as OMICRON ‘Towards a more automated and optimised maintenance, renewal and upgrade of roads by means of robotised technologies and intelligent decision support tools’  and AICREDITS ‘Artificial Intelligence for Extended Energy Audits’  which are based on using technology to offer new services increasing the user and customer experience, thus consolidating the commitment to the future and in the long term.

At the productive level, CEMOSA has shown determination in its commitment to digitalization by integrating BIM methodology not only in its engineering, but it also develops and uses its own BIM tools in the laboratory for controlling materials and geotechnical characterization.

Consequently, CEMOSA is without any doubt committed to leading this change and being a benchmark in the construction sector, since it has the technology, resources and capabilities to address digital transformation and make it a fundamental competitive advantage in the coming years.

Welcome to Industry 4.0: The simple reality companies must get ready for

Nowadays, Industry 4.0 (also called the Fourth Industrial Revolution) is transforming    economies, jobs, and even society. After the advance of new technologies, Industry 4.0 is taking place at an accelerated rate in our daily lives, changing corporate behaviour and, therefore, companies’ strategies to distinguish themselves from their competitors in an increasingly competitive market.

What is Industry 4.0?

Industry 4.0 is a new revolution that combines advanced production and operations techniques with smart technologies that will integrate with organizations, people and assets. Its fundamental pillar is artificial intelligence, closely related to the storage of large amounts of data (Big Data), the use of complex algorithms for their subsequent processing and the massive interconnection of devices and digital systems.

All this means there is a transformation in the way in which business is done. Previously, business leaders were accustomed to traditional data and linear communications, but the real-time shift of data access and artificial intelligence enabled by Industry 4.0 has increased business productivity.

The digital integration of information from different sources and locations allows business to be carried out in a continuous cycle. This flow takes place through a series of iterative steps known as PDP (Physical-Digital-Physical):

  • From physical to digital: Information is obtained from the physical environment and a digital record is created.
  • From digital to digital: Information is shared and useful and valuable information is obtained through advanced artificial intelligence analysis.
  • From digital to physical: Algorithms are used to translate decisions of the digital world into useful data, to provoke actions and changes in the physical world.

Key Technologies of Industry 4.0

The technologies on which Industry 4.0 is based are:

These technologies combine with each other creating digital enterprises that are interconnected and capable of making more efficient decisions.

Organizations must analyse the decision on how and where to invest in these technologies and establish which of them best meets their needs. To do this, companies must continuously adapt to existing changes and take advantage of the opportunities offered by Industry 4.0 to gain ground in the market.

Why is Industry 4.0 important?

It is important to know the potential of this fourth industrial revolution because it does not only focus on production processes, but its scope is much broader, affecting all industries and sectors. Industry 4.0 can improve business operations and revenue growth by transforming products, supply chain and customer expectations. Such a revolution is likely to change the way we do things, but it could also affect how customers interact with them and the experiences they expect to have while interacting with businesses. Beyond that, it could lead to workforce changes, which would require new skills and roles. Technologies can also lead to the creation of  completely new products and services, as well as to improvements in products in various ways.

What are the impacts of Industry 4.0?

The impacts caused by Industry 4.0 can be perceived at different levels: whether in large ecosystems, at an organizational level or at an individual level (customers and employees).

  • Ecosystems. This impact represents the broadest level of all and goes beyond business operations themselves and how goods and services are produced. Industry 4.0 also affects suppliers, customers, regulatory considerations, investors, and other external experts and influencers that affect the organization (ecosystem). The potential of implementing 4.0 technologies allows interactions between each point of the network, thus connecting all stakeholders.
  • Organizations. The capacity to adapt to new customer needs brings with it numerous organizational changes. This allows organizations to be more responsive, proactive and predictive, as well as to reduce their productivity risk.
  • Individuals. The concept of Industry 4.0 can mean different things depending on from where we look at it. On the one hand, for employees it can mean a change in the work they are going to develop, while for customers it would mean greater personalization in products and services that best meet their needs.

Industry 4.0 is not just a passing trend, but it is here to stay.

Industry 4.0 is not just a passing trend, but it is here to stay. It is a clear tendency and we have to be prepared. CEMOSA believes that evolution towards the 4.0 paradigm is crucial today to meet the challenges faced by the sector, so it will continue to promote digitization and technological trends as a lever of change. Likewise, a company that fails to adapt to the new needs demanded by the client, will be a company willing to fail.